A series of random musings about things related to design in general.

Created by freepik

Part 1

“Designers understand what people really need. Marketing understands what people actually buy.”

“ Designers need to understand their customers, and in many cases, the customer is the person who purchases the product, not the person who actually uses it.”

- Don Norman, Design Thinking

It is important to learn about people who actually buy the product, beside just studying the primary users. In addition, when designing products for global user base it is mentioned that study of activities are given priority over studying of specific user behaviors. Also working on inclusive design aspects, designers need to focus on people with special needs apart from the basic user study to include flexibility in their product. It is evident that to make a product efficient in all stages and scenarios, attention needs to be paid to various elements.

1. How strongly should we infer from the marketing analysis for fixing the products? Often people need and buy different things. What can be done to bridge this gap? Examples where the targeted customer is completely different from the actual user of the product.

2. Why not focus on activities in general in the problem definition stage? Not just for global products. What are the pros and cons in this approach?

3. What level of flexibility to include in the solution? Inclusive to what extent? How do you decide on the limit of such flexibility as a designer?

Created by freepik

User Experience Researcher & Designer | Seeking Fall 2021 Internship Opportunities | MS in Human Centered Design & Engineering at University of Washington